Gender |
Age |
||
Male |
94% |
21 - under |
26% |
Female |
6% |
22 - 34 |
31% |
|
|
35 - 54 |
30% |
|
|
55 - over |
13% |
Income |
Education |
||
Under $25,000 |
3% |
Professional Degree |
29% |
$25,000 - $40,000 |
11% |
Undergraduate Degree |
64% |
$40,000 - $75,000 |
25% |
High School or less |
7% |
$75,000 - $100,000 |
36% |
|
|
Over $100,000 |
25% |
|
|
Fantasy Lineup Members |
|
Watch professional sports |
97% |
Watch college sports |
91% |
Attend Live sporting events |
61% |
Use broadband internet services |
89% |
Own a computer |
98% |
Own an automobile |
70% |
Plan on purchasing a new automobile in the next 6 months |
20% |
Purchased products online in last month |
75% |
Shops online for gifts for others |
70% |
Play Poker |
45% |
Placed a wager at a casino in last 2 months |
42% |
Eat out at least once a week |
81% |
Play video games |
55% |
Own a cell phone |
81% |
| Plays Golf | 67% |
Needs a new cell phone |
44% |
Use online services for business |
57% |
Travel by plane twice a year |
63% |
Subscribe to a magazine/periodical |
52% |
Purchased electronics last month |
35% |
Own exercise equipment |
47% |
Purchased a sports drink in last week |
60% |
Purchased an alcoholic drink in last week |
74% |
Purchased product advertised on Fantasy Lineup |
10% |